Videography
The opportunities to leverage video on your business website are many.
Event or Studio
Having a fundraiser? A grand opening? Hosting a special in-store guest? Launching a new product line? Announcing a strategic partnership? Celebrating a business anniversary?
All are valid reasons to record and share video for the purpose of promoting your brand and business. Does your business host meetings for customers? Do you have an annual sidewalk sale? Are you throwing your own press conference? For restaurants and food suppliers, do you have regular tastings?
Past Experiences
In the past, north side noise has done in-store tasting events and instructional seminars that provided a years' worth of video testimonials for a client. We've done trade show appearances and product launch announcements as well.
Who Needs It?
IF your customer base seeks to interact with your brand online, your business can benefit from video on your website and social networks.
If your clients seek to "put a face" with your company name.
If your customers order your products by phone or online without stepping in your place of business.
IF you have a photogenic workplace (or team of people).
If you would like new customers.
Who Doesn't Need it?
If you are fully capable of planning, recording, editing and producing video content for web distribution and have the time, energy, equipment and staff to do this yourself.
If your business won't be able to handle a large influx in new and return customers.
If your client base does not use the internet.
If you don't have a website. (Wait, you don't have a website??? Please, do yoursef a favor and check out our website design services ... fast!)
Motion Graphics
The term Motion Graphics can mean dfferent things to different people. Some peope think of it as special effects but it's actually more specific than that. Motion Graphics is a subset of video production where the source of the footage is not captured with a camera. Credit titles of a movie are a simple example of motion graphics. Computer generated, hand drawn and scanned are both viable sources of motion graphics material.
Often, motion graphics are used to demonstrate or explain a product concept or services. If you sell Ikea-style furniture, a motion graphics presentation might illustrate the product assembly. If you sell a complex piece of software, screencast demonstration video will help walk your prospects through the basic tasks of your application better than any text description ever could.
Examples
At North Side Noise, we've done motion graphics projects for software companies, corporate human resources presentations and B2C home improvement service providers needing to illustrate the value of their service.
Who Needs It?
If your business is complex or difficult to immediately comprehend.
IF your prospects never have time for an in-person demonstration.
IF your sales staff occasionally "forget" to present your products or services consistently.
If your prospects are geographically distant from your place of business.
Who Doesn't Need It?
IF you sell something common and easy to undesrtand.
If you don't have a website. (Wait, you don't have a website? Quick, go check out our web design services ... fast!)
